The reaction

I consider the information that is given in the article "Review of Religious Research" to be comprehensive covering the whole spectrum of the reason why individuals decide to listen to or watch religious broadcasting. The article is right on target and touches matters that range from the reason why individuals seek out the religious programming to why individuals disregard it. I strongly agree with the statistics provided within the article the information links with my individual expectations together with views regarding this kind of media and public. Nevertheless, the three reasons as to why religious programs are viewed by individuals are the following:

• Seeking information
• Alternative to going to church
• Alternative to plethoric programming

I agree with these three rationales that are discussed in the article since I have found my self looking for information, looking for alternative programming as well as opting to watch religious programming instead of going to church in the past. The information together with statistics that are given in the article do not surprise me; to some extent, I feel a similarity or connection regarding the information and substantial confirmation of my individual opinion about the research relayed by the writers. 

Uses and Gratification Studies

Uses and Gratification Studies offered much insight about the religious programming and the television consumer in relation to the average consumer, though there are some other kinds of programming that might gain from the outcomes of a similar research, thus, offering profound information relevant to the mass media communication and television programming industry today. One kind of programming analysis that I believe would be appealing would be the reasons for the programming choice made by consumers regarding news programming. Nonetheless, pertinent to a research in the concepts of 'Uses and Gratification,' the habits possessed by consumers regarding world and local news broadcasts would prove to be informative and interesting. 

I have always turned on the news broadcasts whenever I an in doubt of the kind of programming that I wish to watch. I find the information given by the news expert to be beneficial and interesting in my daily life. Answers and information given by the reporter regards crime sprees, political views, goodwill projects, sports results, travel news, views, travel news, sports results, entertainment venues that I may wish to take advantage of someday and the weather within the vicinity I live. I think if would be interesting to realize or know the reasons as to why individuals normally watch news. Does the viewer get some sort of gratification from the news? It might appear interesting if there are any similarities between the answers to these questions and the ones answered in the 'Review of Religious Research' article.

In addition, discovery of any similar kinds of reactions to the programming shown by an examination of matters might indicate that different programming does not have discriminatory values for the consumer if the outcomes correspond with each other. The results of this kind of study would be enlightening for those who study the habits of the news programming consumer currently available on television, particularly if there is a connection with the reasons as to why the viewers prefer this kind of programming, news programming, against the religious programming.

However, in regards to the reactionary viewer, we find that the present news programming viewer showed why might prove to be appealing for the mass media industry looking for the answers related to the issues of programming. I have in the past witnessed individuals that would fear taking a stroll on a very busy street due to the negative views reported shortly before. I have also known individuals that will not travel without full information regarding weather conditions in a region for that day. Air travel has always suffered losses in the profits due to negative news reports and the news broadcasts have consequently changed airlines public relations practices in recent times.

These are some examples that have been exhibited by viewers, though there are some other reactions to be considered. There are some other programs that would be appropriate for a study to be aided by a group, but the most common choices of programming are the news programming and the religious programming today. It has been found that news programming attracts two different kinds of viewers; these are a time-consuming information seeker who generally uses television more frequently, and a non-habitual entertainment-information seeker who shows an attraction to the program.

Several television programming choices are suggested by mass media communication at the discretion of the consumer in society presently. In the society today, there is a place for technology that affects the masses of individuals all through the world by means of television programming. The kind of programming present are several, though the effect or impact of television programming on individuals is yet to be known with the help of studies like the 'Uses and Gratification' carried out on religious programming discussed here. The concerns of the impacts of television programs have been examined since the scanty beginnings of television during the 1875.

Committed research and reliability of the research of the interests of consumer by the programmer will determine the programs that will be watched by individuals in future. A question of what has been done by the television programming to individual behavior and the population is a hotly debated issue for the concerned with the reality's social construction for the consumer. The choices of the kind of programming that is most profitable is debatable, even though one considers two kinds of programming that are discussed here to be the most common among several choices and the major reality choices for the viewers who seek reality television choice programming.